Are you interested in starting a career in digital marketing courses or looking to enhance your skill set? There is a growing importance of a digital marketer in the market today, so taking a reliable online course will certainly help you reap the benefits in the future. In this blog, we will review some of the best online digital marketing courses available including the free ones offered by Google and several other leading institutions.
What are the Benefits of Enrolling in an Online Digital Marketing Course?
The digital marketing space is vast. Ranging from SEO and social media to email marketing and PPC ads, there is always something new to learn. Online digital marketing courses are available at a reasonable price, offer great value for money, and come with a recognized certificate.
Arguably one of the most sought out Google digital marketing courses is the Fundamentals of Digital Marketing offered through Google Garage. The course has 26 modules that include SEO, SEM, analytics, content strategy, and many more.
Duration: 40 hours
Certificate: Yes, issued by IAB
Price: Free
- HubSpot Academy: Free Digital Marketing Certification
The inbound marketing strategies, content marketing, email automation, and social media marketing are all part of an offered course on digital marketing. Best suited for beginners.
Duration: 5 hours
Certificate: Yes
Price: Free
- Coursera: Digital Marketing Specialization (University of Illinois)
If you want more comprehensive training than a Coursera specialization digital marketing certificate offered in s em aster based manner through SEO, SEM, marketing analytics and more, this offers an academic approach.
Duration: Approx. 8 months
Certificate: Yes, upon payment
Price: Paid, but financial aid available
- Udemy: The Complete Digital Marketing Course
This course is for beginner and intermediate level learners, it is compact, intuitive and contains everything needed to master the google and facebook ads as well as content marketing.
Duration: 20+ hours
Certificate: Yes
Price: Paid, but often discounted
- LinkedIn Learning: Digital Marketing Courses
Specialized marketing for professionals is available on LinkedIn Learning. Courses start with basic SEO and can go as far as advanced analytics.
Duration: Varies
Certificate: Yes
Price: Paid (1-month free trial available)
Alison has an online diploma course in digital marketing which can be accessed for free. This course is meant for people who want to learn about email marketing, web analytics, and e-business strategies.
Duration: 6–10 hours
Certificate: Free (diploma requires purchase)
Price: Free access
This is an online digital marketing course for professionals which includes 7 modules with SEO, PPC, and web analytics. It is best suited for working people.
Duration: 6 months
Certificate: Yes
Price: Paid
8. Great Learning: Free Digital Marketing Course
This course is structured for beginners and contains video lectures about SEO, SEM, and Google Ads. It is one of the best free digital marketing courses for fast learning.
Duration: 2–4 hours
Certificate: Yes
Price: Free
edX collaborates with leading universities to provide digital marketing courses online. This course focuses more on digital marketing strategy and online consumer behaviour than other basic courses.
Duration: 6 weeks
Certificate: Yes (paid)
Price: Audit for free
Meta provides short-focused digital marketing trainings related to advertising on Facebook and Instagram. These are good for social media marketers.
Duration: Micro Learning
Certificate: Available
Price: No Charge
Final Summary
Everyone, beginners to experienced professionals, can find an online digital marketing course that suits their learning objectives. Google’s digital marketing course and HubSpot’s certification are great starting points for beginners. Advanced learners can take a look at Coursera or Udemy. The range of opportunities is unprecedented, including free digital marketing courses as well as comprehensive diploma programs.
