Have you heard the terms “content creation and content marketing”, yet still find themselves confused as to their definition? Don’t fret: these concepts don’t need to be complex! Think of content creation and content marketing as two sides of one coin working in tandem to help businesses shine online.
Content Creation:
- Birth of an Innovative Idea Imagine being a baker. Content creation is like mixing together ingredients for an amazing cake: from mixing the batter, decorating it beautifully, and finishing off each bite-sized treat until they look amazing! Content creation refers to the process of actually producing content – whether that means writing blog posts, filming hilarious videos or designing eye-catching infographics – such as creating blog posts or designing eye-catching infographics.
Content Marketing
- Spreading the News About Your Delicious Cake
- Although that delectable cake might taste wonderful, no one is likely to sample its flavors without first being aware it exists! Content marketing works like setting out your masterpiece for people to try while simultaneously sharing its story on social media; content promotion helps ensure its visibility with relevant audiences and drives traffic to it.
Imagine This Dream Team
A dream team:
The Content Creator creates awesome cakes (creates engaging content), while The Content Marketer promotes it (promotes it). Together they form an unstoppable team for online success!
So Which Should You Pick? It depends! As a business owner, creating great content could require both approaches; but even for newcomers creating great videos as part of an initial approach can build an audience and help promote itself for maximum exposure.
Content creation involves crafting awesome stuff while content marketing involves spreading its reach online. Both components are vitally important for businesses’ online success – now you know the difference, conquer content marketing!