Google Ads / PPC Case Studies

Challenge: Ad spend was going toward broad keywords with no call or form tracking, so it was unclear which campaigns actually drove appointments.

Approach: Set up call and booking-widget conversion tracking first, then rebuilt campaigns around higher-intent, procedure-specific keywords.

Challenge: Shopping campaigns were underperforming due to a poorly structured, incomplete product feed.

Approach: Rebuilt the Merchant Center feed with optimized titles and attributes, then restructured Shopping campaigns by category and margin.

Challenge: One city-wide campaign was spending evenly across all locations regardless of which outlets actually had capacity or margin to grow.

Approach: Split into per-location geo-targeted campaigns with individual budgets and ad scheduling matched to each outlet's peak hours.

Challenge: Leads were coming in, but many were low-quality due to generic ad copy and a landing page that didn't match campaign intent.

Approach: Rebuilt landing pages to match each campaign's specific project and price point, and tightened audience targeting.