Social media has changed the face of digital marketing by providing direct connections for businesses and influencers to their audiences. Platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok engage billions and represent limitless marketing opportunities. Business and brand visibility can easily be leveraged. Did you know that 90% of brands make at least one social media post, but only a handful are tapping into social media marketing’s full capabilities? This eye-opening statistic reveals the lack of solid social media growth strategies for businesses.
We at Growth Hub Media specialize in increasing scaling social media presence and online visibility for our clients. Allow us to share some growth strategies that could further diversify your digital marketing strategy.
1. “Social Media Posting Frequency” or Consistency is Key
Posting regularly improves visibility on social media. Alogorithms on every social media platform including Instagram, Twitter, and LinkedIn favor accounts with high posting frequency and grant them higher ranking and visibility. Ensure you use the right content calender templates to schedule posts adequately to provide a continuous flow of content.
2. Captivate Your Audience
Social media is not a one-directional medium. Participate in the conversations. Answer comments, DMs, and talk to your followers. The more you engage with your audience, the better it is for your content. The algorithms are designed to reward engagement and as such, make your work visible.
3. Utilize Hashtags Strategically
Hashtags enhance visibility. But, too much hashtags are spammy. Make sure to do the necessary research on how to use topical, popular, and focused hashtags appropriately. Find correct hashtags using Hashtagify or RiteTag.
4. The Era of Video Content
Video content gets more engagement than photos or text alone. Given that over 80% of internet traffic is expected to be video based, using reels, short video clips, and live streaming can raise engagement rates drastically. TikTok and Instagram Reels are designed for cut and dry entertainment.
5. User Generated Content (UGC) Is Highly Helpul
UGC does not only help build trust as it supports your brand, but also acts as content on its own. Sharing customer content gives your brand not only increased uncontested credibility but also unchallenged exposure.
6. Optimizing Profiles for Searchability
Your social media profile requires relevant words and phrases as well as descriptions, links, and even keywords. Putting effort into your bio and adding a branded profile picture, alongside a URL to your webpage, improves chances of being located through searches.
7. Work Alongside Influencers
The variety of people using influencer marketing has escalated at a rapid pace. The right influencers can promote your brand exponentially and put it in the view of thousands, or even millions, of potential customers. Contrary to popular belief, micro-influencers who are dedicated to their supporters boast significantly higher engagement rates when compared to large celebrities.
8. Hold Contests and Giveaways
Everyone has a soft spot for free things! Using giveaways or contest will greatly improve engagement, aid in follower growth, and expand awareness of a brand. Make sure to give items away that are specific to your brand as this will draw the right audience.
9. Use Polls and Stories to Increase Engagement
Real-time users interactivity is encouraged through accompanying Instagram and Facebook Stories with interactive polls, quizzes, and Q&A sessions. The fact that Stories disappear after twenty-four hours offers a sense of urgency, encouraging immediate engagement.
10. Analyze the Best Time to Post
Posting on social media at the right time is very important. Ensuring that all of your posts go up when your target audience is most active is crucial in guaranteeing that your engagement rates are met. The information collected from insights and analytics can then be used to decide on the best time to post.
11. Advertising as a Means to Reach a Wider Audience
Although organic reach is important, paid ads can further increase visibility. For example, creating product ads or sponsored content on Facebook, Instagram, or LinkedIn can increase traffic, leads, and sales.
12. Promotion Across Various Social Platforms
Make use of different social media to advertise your content. For instance, Facebook and Twitter can be used to promote Instagram posts while TikTok videos can be shared on YouTube Shorts. This expands the audience for your content.
13. Using Data to Analyze and Make Changes
Important data for social media performance includes engagement, impressions, and follower count. Social media analytics tools will provide information about what is working well and what is not, enabling the creation of better tailored strategies.
14. Social Media SEO Optimization
Indeed, social media utilizes SEO as well! Using relevant keywords in captions, descriptions, and hashtags increases the probability of being found during a search. Having optimized content increases the chances of being found in searches, improving organic influx.
15. Being Genuine and Personable is Key
Trust can be earned by being genuine. Things like behind-the-scenes footage of the company or real customer testimonials can be shared. Brands who don’t stick to just advertisements, but interact with their audience tend to perform better and connect.
Conclusion
Strategically improving social media engagement can lead to increased brand awareness, increased traffic, and increased conversions. Social media tips provided in this outline can be used by businesses to stay relevant and succeed in the digital world. At Growth Hub Media, we help businesses with strategic social media planning, guiding them through the constantly evolving technological world. Interested in enhancing your brand on social media? Let’s talk!
You too can transform your social media into one of your most impactful business assets with the right guidance. Start enhancing your brand using these strategies today!